Many things in life are simple, but not easy. Losing weight is not easy, but it is very simple: eat less and work out more. Having more money is simple: earn more and spend less.
Getting more business is really very simple, but not always easy. To get more business more easily answer these three simple questions!
- Who do I help the most with my product or service?
- In what ways does this help them?
- What is the value of this to them?
Who do I help the most with my product or service? I bought a book, a series of CD’s and a workbook from Lanny Bassham, a man that helps want-to-be Olympians succeed. I found a lot of great ideas for my business. Lanny is a gold medal Olympian and knows how to coach other Olympians to win. This is whom he helps the most. WHO do you help the most?
In what ways does this help them? Lanny knows that most of the Olympic competitors are very good athletes. They just lack the mental traits necessary to become a gold medalist. This is what he brings to them. What do you do for your clients? Do you have a service that provides care for their parents or children? If so, in what ways do you do it better than anyone else? How do you help them the most?
What is the value of this to them? The value Lanny gives to the athletes is they first become a medalist, then a gold medalist. What value! Do you think Lanny’s fees reflect this? So, what value do you bring to your customers and clients? Do you know? How do you convey value to them?
Once you answer these three simple questions completely
– it will be so much easier to market your business