Growth Pointe StrategiesEntrepreneurs are people who have a desire to make a difference and make money. It’s their passion that leads to an opportunity for greatness:  great service to the customer, great environment for employees and great rewards, both intrinsically and extrinsically.  A business like this is always going to be unique. It represents the values, the mission and the vision of the owner.  These are my clients.

Over the next few weeks I will share with you some of these businesses. I am calling this series, Our Business, Our Way.  In some case it will be Her Business, Her Way; His Business, His Way.

This week we will begin this series with me… My Business, My Way, Growth Pointe Strategies

What inspired you to create this Business?

I am passionate about growing and becoming successful.  I enjoy analyzing a business, developing a plan of growth and then working with the team to implement the plan.

Who is it for, specifically? 

I work with business owners and their teams to grow the business. Often these owners have too much to do and too little time to get it done.

They are resource deficient for expansion of their product or entrance into a new market. It may be that sales have hit a ceiling and they haven’t been able to get a break through

What are they going to ‘get’ out of it? 

Many business owners, who have been stuck for a number of years, will see a 40-50% increase in sales the first year we work together.

They have systems and procedures that make serving their clients easier.  Employees are happier and more productive. I do this by providing strategies that work.

What is something that would surprise people to know about you?

I came to Nashville to attend Trevecca Nazarene University – a great school.  After I graduated lived in Jacksonville for 9 years and then returned to make Nashville my home.  I love Nashville.

I grew up in the country on a 100 acre farm my granddaddy left my mother.

I have one sister, two sons, one granddaughter and three grandsons

How long have you been in business?

This is my second business.  I started this business over fourteen years ago.

How do you grow your business?

My clients come from word of mouth, referrals, networking, social media and speaking.

Who are or have been your mentors?

I have a lot of mentors, people that have taught me so much.  I learned the basics from a coach of mine, Mark LeBlanc.  I am continually inspired by Mildred Walters and Richard Manson.  I have a master mind group that keeps me centered and encourages me.  Pat White, Mary Neil Price, Sandra Lipsey, Penney Peirce, there are so many!

Great lesson learned?

A successful business will always be changing, be modifying and adjusting to meet the needs of the customer.

What is your favorite business book?

I have read a lot of great business books that have inspired and taught me.  Currently, One Million Marketing of One, is among my favorites.

What do you think people are going to love most, about it? 

The thing my clients love most about working with me, is the growth they see.  Their dreams for their business success are closer to becoming a reality.

There’s rarely a ‘typical’ day in the life of an entrepreneur, but can you tell us a little about how you approach your work? What does a day in your life usually entail?

Here’s a 24-hour slice of my life:

6am: Depending on the day, I can be found at my laptop reviewing work, checking email or working out. Often I will spend my mornings reading, meditating and journaling.

8am: Out the door on the way to a client.

9am – 11am:  These are core productive hours where I can focus my attention on the task at hand. I’ll meet with a client and/or their team, working on their quarterly initiatives and researching their next opportunity.

11am: Lunch, somewhere between 11 am and 1 pm.  With one of my accounts, the President and I normally will go out for a nice lunch and discuss strategy. The majority of the time I brown bag it.  Sitting in the kitchen of a client’s business having lunch with a team allows me to get to know them better.  I have a great time doing this.

1pm:   I will meet with my client’s team members one-on-one or I head back to my office.

1:30pm to 6-ish:   If in my office, its paperwork, planning, following up, etc.  Often I may be interviewing people for my clients, studying Profit and Loss statements to determine what is or is not making money, or working on one of the many other projects I am involved in.

6 pm: After work, it’s time to work out, have dinner with a friend, or head home for rest and relaxation.

8pm: .Time to chill.   I like to read or watch TV

Describe your strategic process. How do you do what you do? 

The process I use follows this outline:

  1. Ask enough questions to determine
    1. What the vision is for the company?
    2. What the current status is?
  2. Perform a business X-Ray to know the exact situation.
    1. What systems are working?
    2. What is not working?
    3. Where the company is making the most money
    4. What processes and systems are efficient and what needs to be updated.
  3. Develop a strategy to implement the desired growth.
  4. Work with the team/company to realize this growth.

Is your business growing? It takes resources, yet more importantly, it takes a vision and leadership.

Have you made those choices? Have you committed to them and turned it into a strategy that you can act on?

Navigating your road to OUTRAGEOUS SUCCESS

Susan DePue