Someone Asks: What Do You Do?
- Get rid of all jargon and technical terms. Examples: Unclear: “I work with people who have a desire for good graphical design.” Clear: “I design professional-looking brochures that will help you get more business.”
- Look for a valued outcome, not a valuable feature. Examples: Unclear: “I provide nternet-driven websites for today’s consumers.” Clear: “I design your website to increase sales, make running your business easier, and increase customer satisfaction.”
- Do not assume your potential customer values the same things you do. Examples: Unclear: “I teach you to develop better negotiation skills.” Clear: “I teach you how to get better deals.”
- Be careful not to go so far that you lose plausibility. Examples: Unclear: “By using my services you can double your income in six months.” Clear: “By working with me, my clients usualy see a 15% increase in sales within the first three months.”
- What do you say when you are asked, “What do you do?”
- Does this cause people to want to hear more? If not, what can you do to create this reaction?
- What story or example can you tell?
- Write out different answers to the question.
- Practice with each other.
Please answer the question (in writing), “What do you do?”