Do you know how to charge your customers in your services or products?
Watch the video. I also included the transcript below.
“How do I know what to charge?”
Hi, I’m Susan Depue, and I’m the founder of Growth Pointe Strategies. I’m often asked: “How do I know what to charge?” You know what we make this a lot harder than it is, you have to determine what value you bring. How much is that value worth to your customer? When I started working with Elizabeth and her team at Whole Care Connections that first year, the income to the company went from $800,000 to $1.2 million in revenue. You know what? I was the only difference. So I have to go, ok…that’s the value that I bring. I base my fees on the value that I bring. Sit down and say, when I worked with ____ (Name of one of your customers) this is the value I brought. Go through that exercise 4 or 5 times, you’ll see what fee you’ll need to charge.